How Can Digital Marketing Give A Local Business A Huge Advantage Over Their Competitors Who Aren’t Advertising?

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How Can Digital Marketing Give A Local Business A Huge Advantage Over Their Competitors Who Aren’t Advertising? It is no longer news that the marketplace has become increasingly digital, especially during this time of rapid technological advancement. More and more consumers now use the internet when they are looking to…

Geofencing Marketing

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Geofencing Marketing: New and Effective Way to Reach Your Customers Where They Are Have you ever wished you could market your product and services to your target customers while they are shopping with your competitor? How about while they are preparing to use your service or while they are browsing…

How Remarketing Works to Help Increase Conversion for A Business

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How Remarketing Works to Help Increase Conversion for A Business Recently, remarketing has proved itself to be a powerful digital marketing strategy that has helped many businesses track their past website visitors everywhere they go on the internet and helped convert them into a happy client or buyer. While there…

Bing Ads Should Not Be Forgotten

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BING ADS SHOULD NOT BE FORGOTTEN The top priority of every business owner should be to get more traffic and qualified leads to their websites. In the bid to achieve that, there are many channels available to us to reach our goal, and the most widely used among them is…

50+ Pay-Per-Click (PPC) Statistics to Know in 2018

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Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost-per-click compared to other marketing avenues, but they also target people where and when they most likely to need your product. Before you get started…

Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

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This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. "Even the strongholds of TV, such as live…

Digital Ad Spending Will Surpass TV Spending For The First Time In U.S. History

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As with every industry, the movers and shakers will always follow the money. For the first time in TV history, the money isn't being funneled toward actual TVs. Instead, digital platforms continue to eat up more and more business and by the end of 2016, eMarketer projects that U.S. digital ad sales will…

3 Habits of Successful Brands on Social Media

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It's a busy, loud, epic world out there. Latest reports indicate the Facebook platform alone has 2.1 billion users. The adage made popular from the film Field of Dreams still holds true, “Build it and they will come”. Though there many things vying for the attention of audiences, we have…

10 Expert Social Media Tips To Help Your Small Business Succeed

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Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving…

Zuckerberg says the future is sharing via 100B messages & 1B Stories/day

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The News Feed won’t sustain Facebook  forever, and that’s scaring investors. Today on Facebook’s earnings call, Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day…

Social Media & the Healthcare Sector

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The age of social media and Internet information has affected the area of medicine and healthcare as much as it has affected all domains of life. It seems that the first reaction is negative. An uncle of mine, a medical doctor, is put off by patients who visit him with…

3 Ways Social Media Revolutionized Medical Care

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Social media has inarguably taken the world by storm. From Twitter to Facebook, users worldwide are more connected now more than ever, and the healthcare industry has not been left out. The clinic regularly shares actionable tips with thousands of its followers on Twitter and Facebook. For more difficult concepts,…