Google
ads &
paid search.
When someone types “near me” and “today,” they’re ready to buy. WinBig puts your Florida business in front of that high-intent search traffic and turns the click into a tracked call or form — not a wasted impression.
Capture ready-to-buy demand.
Paid search is the only channel where you reach people at the exact moment they’re looking for what you sell. Every WinBig campaign is built to capture that intent and prove where each lead came from.
Account & campaign build
A tightly structured account — search, Performance Max, and local campaigns organized around your services and margins, not a template someone reused from another business.
Keyword & negative strategy
We bid on the searches that signal real intent and build an aggressive negative list so budget stops leaking on tire-kickers and irrelevant clicks.
Ad creative & testing
Responsive search ads and extensions written to earn the click and pre-qualify it — tested continuously so the strongest messaging wins the budget.
Conversion-first landing pages
Clicks land on pages built for one action, matched to the ad and the search — because sending paid traffic to a slow, generic homepage burns money.
Call tracking & attribution
Every call and form tracked back to the campaign, keyword, and ad that produced it — so you know exactly what’s driving revenue and what to cut.
Optimization & reporting
Ongoing bid, budget, and creative management tied to leads and cost-per-acquisition in one dashboard — not clicks and impressions dressed up as results.
From click to tracked lead
Paid search wins or loses on the details between the search and the sale. Our AI-native stack builds the account, the landing pages, and the tracking together — so campaigns launch fast, and every dollar is measured from the first click.
- Build the account — structure, keywords, and negatives mapped to your real services
- Wire the tracking — call tracking, conversion events, and attribution set up before spend starts
- Launch & match — ads pointed at conversion-first pages built for the exact query
- Optimize to cost-per-lead — tune bids, budget, and creative against real acquisition cost
Paid inside one system
Google Ads works best when it isn’t run in a vacuum. Most agencies optimize toward clicks because clicks are all their tracking can see. We optimize toward leads and revenue, because your paid search shares the same conversion events, CRM, and dashboard as every other channel we run.
That means the keywords informing your ads also feed your SEO, the landing pages are the same conversion-first builds, and the leads route straight into follow-up. Florida-local, AI-native, and built so paid search compounds with the rest of the engine instead of competing with it.
Feed the whole funnel.
Paid search captures the people already looking. Pair it with demand generation and organic to fill the top of the funnel and lower your cost over time.
Paid Social Ads
Create demand and retarget on Meta and TikTok — reaching buyers before they ever type the search you’re bidding on.
SEO
Rank organically for the same high-intent searches so you’re capturing demand you don’t have to pay per click for.
Website Design
The conversion-first landing pages paid traffic needs to convert. A great campaign dies on a slow, generic page.
Ready to grow your Florida business?
30-minute strategy call. No decks. We’ll review your current ad spend live and map the campaigns and tracking we’d launch in the first 14 days.
