Sign more cases.
Win your market
online.
High-intent search architecture. Case-type targeted Google Ads. Intake call tracking that scores every lead. Your phone rings with qualified cases — not tire-kickers.
Every channel an injured client searches.
When someone needs a lawyer, they’re searching at 2am from their phone, scared, scrolling. We make sure your firm is the first name they call — not the second.
Meta Ads that convert — not just impress
We build Meta campaigns that pair precision targeting with creative that actually sells. High-net-worth lookalikes. Interest-stacked custom audiences. Conversion-optimized creative across Feed, Reels, and Stories.
- Cold-to-conversion funnels built for lead gen, e-comm, and high-ticket
- Weekly creative drops — fresh ads every 7 days, no ad fatigue
- Server-side CAPI implementation for iOS-proof tracking
Advantage+ campaigns powered by real data
Meta’s AI is only as good as the signals you feed it. We build server-side event architecture, audience seeds, and creative variants that let Advantage+ actually compound — engineered to drive your cost per acquisition down as the system learns.
- Audience heatmap modeling across geo, interest, and behavior
- Real-time conversion tracking with Meta + Instagram attribution
- High-ticket targeting tuned for luxury, B2B, and premium verticals
TikTok + Reels built to hook and hold
Short-form is won in the first 1.2 seconds. We produce high-retention creative at scale — scripts, hooks, kinetic typography, UGC variants — then feed winners back into paid amplification to compound reach.
- 20+ creative variants per month per account
- Retention-optimized openings engineered to hold the scroll
- Organic + Paid dual-deployment
Google Ads engineered for pipeline
Search still prints money when it’s built right. We structure campaigns by intent, deploy dynamic Responsive Search Ads, bolt on Performance Max, and wire it all into server-side conversion tracking so Google optimizes on revenue — not form fills.
- Keyword intent architecture across commercial, informational, branded
- Performance Max with asset group strategy that compounds
- Click-to-conversion visualization + always-on optimization
Retarget across every device they own
97% of visitors don’t convert the first time. We build retargeting ecosystems that follow intent across Google Display, YouTube, Meta, Instagram, and connected TV — with device-ID sync so your message lands on the same person, every screen.
- Cross-device sync via user ID + browser fingerprinting
- Channel orchestration — YouTube → Meta → Search → Display
- Frequency capping tuned to conversion curves
Bring them back — and keep them
Acquisition is step one. We engineer retention funnels that turn one-time buyers into 3x, 4x, 10x repeat customers — email sequences, SMS flows, push notifications, and behavioral triggers tied to real-time engagement data.
- Repeat-purchase engineering built to lift retention
- Behavioral mapping + session-frequency triggers
- Win-back automation that reactivates dormant customers
Know which ad made the phone ring
For service businesses, the phone is still the funnel. We deploy dynamic number insertion, AI-powered call analytics, and full source attribution across Google, Meta, and TikTok — so every ringing phone gets credited to the ad that earned it.
- Dynamic number insertion by traffic source
- AI call scoring — qualified, booked, lost
- Full attribution back to Google, Meta, TikTok, SEO
Find your buyers — then flood them
We build audience intelligence systems that map your real buyers by geography, psychographics, and purchase signals. Then we deploy budget directly into those pockets across every platform that reaches them.
- Global + local audience mapping down to zip code
- Lookalike modeling from your top 10% customers
- Cross-platform activation — Meta, Google, TikTok, YouTube
Ads that look like real people
Polished ads don’t convert the way UGC does. We produce testimonial-style, raw-feel creative at scale using real customers (or trained creators) to deliver ads that blend into the feed instead of interrupting it.
- Creator network on-demand — age, gender, vertical-matched
- Feed-native creative produced at volume
- Authentic creative that closes in the feed
Know which ad signed the case
Dynamic number insertion, AI-scored call recordings, and full source attribution from Google Ads, Meta, and SEO straight into your case management system. Stop guessing which marketing dollars worked. Every signed case maps back to the channel, keyword, and campaign that earned it.
The system that signs cases.
Every WinBig legal engagement is built from these components. Same playbook we run for PI, family, and multi-practice firms — tuned to your case mix.
Case-Type Google Ads
Separate campaigns per practice area (PI, family, criminal defense, estate, immigration). Intent-matched headlines, geo-targeted by jurisdiction, scaled by case value.
Local SEO Pages
Per-city + per-practice landing pages. “[City] personal injury lawyer,” “[City] divorce attorney,” with schema, structured data, internal linking, and rapid indexing.
Call Tracking + AI Scoring
Dynamic number insertion by source. Every intake call recorded, AI-scored (qualified / signed / lost), and auto-shared to your case manager.
Intake Conversion Optimization
Multi-step intake forms tuned for case-type qualification. Pre-screened leads only — no chasing tire-kickers.
Review Generation Automation
Post-resolution review requests sent via SMS + email at peak willingness moments. AI-screened so unhappy clients route to private feedback.
Retargeting Across Devices
Cross-screen pursuit of visitors who didn’t call. Google Display + YouTube + Meta + Instagram with case-type-specific creative.
Meta Brand Authority
Trust-building creative — attorney intro videos, case-result stories, testimonial reels — to warm cold audiences before they need a lawyer.
CRM + Case Attribution
Lead-to-signed-case mapping inside your CMS. Know which channel, keyword, and campaign produced every retainer signed.
Firm numbers that scale.
Here’s how the WinBig system is engineered to sign more cases at the same ad spend — tracked from first click to signed retainer.
Built to sign more cases
Restructured Google Ads by case type, call tracking with AI scoring, and local SEO across per-city pages — engineered to grow signed cases at the same ad spend.
Lower cost per signed case
Intent-structured search, tracked-call attribution, and organic-search visibility work together — built to lower cost per signed case and shift acquisition toward channels you own.
The engine: AI that runs your media 24/7
WinBig isn’t a traditional agency that uses AI. We’re an AI-native operator that orchestrates every platform through a unified decisioning layer — real-time budget optimization, neural campaign adjustments, and cross-platform data streams feeding a single growth brain.
- Real-time budget optimization across Meta, Google, TikTok
- Neural campaign adjustment every 4 hours
- Always-on optimization that never clocks out
One engine.
Every channel.
WinBig’s Marketing Engine plugs Google Search, Facebook Ads, Instagram, TikTok, and YouTube into a single decisioning layer — so traffic, conversions, and qualified leads compound instead of compete.
Ready to fill your case pipeline?
30-minute firm audit. No decks. We’ll show you exactly which case types your market is searching for, where your intake is leaking, and the 14-day plan to fix it.
