As we head into 2023, the world of digital marketing is continuing to evolve and change rapidly, particularly at the local level. From emerging technologies to shifting consumer behaviors, businesses that want to stay ahead of the curve need to pay attention to the latest trends and adapt their strategies accordingly. In this blog post, we’ll take a look at some of the key trends in local digital marketing that are set to dominate in 2023 and beyond.
- Voice Search Optimization
Voice search is becoming increasingly popular as more and more consumers use digital assistants like Amazon’s Alexa, Google Assistant, and Siri to find information and make purchases. In fact, it’s estimated that by 2023, 8.4 billion digital voice assistants will be in use worldwide. This means that businesses need to start optimizing their websites and content for voice search if they want to stay relevant and competitive.
Consumers today expect personalized experiences from the businesses they interact with. In 2023, we can expect this trend to continue to grow as more businesses adopt hyper-personalization techniques. This includes using data and analytics to deliver tailored messages and recommendations to individual customers based on their past behavior and preferences.
- Augmented Reality
Augmented reality (AR) is quickly becoming a popular tool for local businesses looking to engage customers and provide immersive experiences. From virtual product try-ons to interactive store displays, AR is allowing businesses to create experiences that go beyond traditional marketing methods. In 2023, we can expect to see more businesses incorporate AR into their marketing strategies.
- Video Marketing
Video marketing has been on the rise for several years, and this trend is set to continue in 2023. Video is a highly engaging format that can be used in a variety of ways, from product demos and tutorials to behind-the-scenes looks at your business. With the rise of short-form video platforms like TikTok and Instagram Reels, businesses will need to create content that is optimized for these platforms to reach younger audiences.
- Influencer Marketing
Influencer marketing has been a popular tactic for several years, but it’s set to become even more important in 2023. As consumers become increasingly skeptical of traditional advertising methods, influencer marketing provides a way for businesses to reach their target audience through trusted and authentic voices. In 2023, we can expect to see more businesses partnering with micro-influencers, who have smaller but highly engaged audiences.
Chatbots are a powerful tool for local businesses looking to improve customer service and engagement. By automating certain tasks and providing 24/7 support, chatbots can help businesses save time and resources while also providing a more seamless customer experience. In 2023, we can expect to see more businesses incorporate chatbots into their marketing and customer service strategies.
- Privacy and Data Security
In recent years, privacy and data security have become major concerns for consumers, and this trend is set to continue in 2023. Businesses that want to build trust with their customers will need to prioritize privacy and data security in all aspects of their marketing and operations.
As more consumers become environmentally conscious, businesses that prioritize sustainability and eco-friendliness will have a competitive advantage. In 2023, we can expect to see more businesses incorporate sustainability into their marketing messaging and operations.
Call to Action
If you’re a small business owner looking to grow your business, leads, and sales in 2023, it’s important to stay on top of the latest trends in local digital marketing. At Win Big Marketing, we specialize in helping businesses of all sizes develop and execute effective digital marketing strategies. Contact us today to learn more about how we can help you stay ahead of the curve in 2023 and beyond.