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In today’s digital age, data is everything. As a small business owner, understanding how your website is performing and what actions your visitors are taking can make all the difference in the success of your online marketing efforts. That’s where Google Tag Manager comes in. In this blog, we’ll discuss how to get started with Google Tag Manager and how it can help you track conversions and events on your website. Plus, we’ll show you how Win Big Marketing can help small business owners grow their business, leads, and sales in 2023.

What is Google Tag Manager?
Google Tag Manager is a free tool that allows you to add and manage tracking tags on your website without having to modify your website’s code. A tag is a snippet of code that tracks user behavior and sends that data to a third-party tool, such as Google Analytics. With Google Tag Manager, you can add tags for tracking conversions, events, remarketing, and more, all without having to touch your website’s code.

Why Use Google Tag Manager?
Google Tag Manager offers many benefits, including:

  1. Simplifies Tag Management: With Google Tag Manager, you can easily manage all your tracking tags in one place, eliminating the need to modify your website’s code every time you want to add or change a tag.
  2. Provides Greater Flexibility: Google Tag Manager allows you to add any third-party tag, such as Google Analytics, AdWords, Facebook Pixel, and more, without having to modify your website’s code.
  3. Reduces Website Load Time: By using Google Tag Manager, you can improve website load times by eliminating unnecessary tracking codes from your website’s code.
  4. Enables Better Data Analysis: By tracking specific events and conversions on your website, you can gain valuable insights into your visitors’ behavior and make data-driven decisions to improve your website’s performance.

Getting Started with Google Tag Manager

Now that you understand why Google Tag Manager is an essential tool for small business owners let’s dive into how to get started.

  1. Create a Google Tag Manager Account
    The first step is to create a Google Tag Manager account. Go to and sign in with your Google account. Click on the “Create Account” button, and follow the prompts to create your account.
  2. Install the Google Tag Manager Code
    After creating your account, you’ll need to install the Google Tag Manager code on your website. Copy the code provided by Google Tag Manager and add it to the header of your website’s code.
  3. Create a Container
    Next, you’ll need to create a container, which is a container for your tracking tags. Click on “Create Container,” and follow the prompts to create your container.
  4. Add Tracking Tags
    Once you’ve created your container, you can start adding tracking tags. Click on “Tags” in the left sidebar and then “New.” Follow the prompts to create your tag. There are many types of tags you can add, including Google Analytics, AdWords, Facebook Pixel, and more.
  5. Publish Your Container
    After you’ve added your tags, you’ll need to publish your container. Click on “Submit” in the top right corner and then “Publish.” Your tracking tags will now be live on your website.
    How Win Big Marketing Can Help Small Business Owners Grow Their Business in 2023
    Google Tag Manager can be a powerful tool for small business owners, but it can also be overwhelming to set up and manage. That’s where Win Big Marketing can help.
    Win Big Marketing is a digital marketing agency that specializes in helping small businesses grow. They offer a wide range of services, including Google Tag Manager implementation, Google Analytics analysis, and website design. Their team of experts can help you set up and manage your Google Tag Manager account, track your website’s performance.

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