Creating Multi-Month Audiences for Exponential Local Lead Generation and Sales Growth
As a small business owner, you understand the importance of generating leads and driving sales to grow your business. However, it’s not always easy to reach your target audience and convert them into customers. That’s where multi-month audiences come in, a powerful strategy that can help you generate leads and sales in your local market.
What are multi-month audiences?
Multi-month audiences are groups of people who have interacted with your website or social media channels in the past, but haven’t taken any action to become a customer yet. By creating these audiences, you can retarget them with ads or content to keep your brand top-of-mind and encourage them to take action.
For example, let’s say you’re a local dentist who wants to attract new patients. You can create a multi-month audience of people who have visited your website but haven’t booked an appointment yet. Then, you can run retargeting ads or send them personalized emails with special offers or promotions to entice them to schedule an appointment.
Why are multi-month audiences important?
Multi-month audiences are important because they allow you to reach people who have already shown an interest in your business. These people are more likely to convert into customers because they are already familiar with your brand and have engaged with your content in the past.
In addition, multi-month audiences allow you to stay top-of-mind with potential customers for an extended period of time. Instead of targeting people with just one ad or email, you can continue to target them over the course of several months with different types of content and offers.
How to create multi-month audiences?
Creating multi-month audiences requires setting up tracking and retargeting pixels on your website and social media channels. You can use platforms like Facebook Ads Manager or Google Ads to create and manage these audiences.
To create a multi-month audience, you’ll need to define the timeframe for the audience, which can range from 30 to 180 days or longer. You’ll also need to define the specific actions that people must take to become part of the audience, such as visiting a specific page on your website or engaging with your social media posts.
Once you’ve created your multi-month audience, you can start retargeting them with ads or content that is personalized to their interests and behavior.
Tips for success with multi-month audiences
- Define your goals: Before creating a multi-month audience, it’s important to define your goals and what you hope to achieve with this strategy. Do you want to generate leads, drive sales, or increase brand awareness? Knowing your goals will help you create more targeted and effective retargeting campaigns.
- Personalize your content: To increase engagement with your multi-month audience, it’s important to personalize your content and offers. Use the data you’ve collected to create ads or emails that are tailored to each person’s behavior and interests.
- Test and optimize: As with any marketing strategy, it’s important to test and optimize your campaigns to improve their effectiveness over time. Try different types of content, offers, and ad formats to see what works best for your audience.
- Don’t neglect the creative: While targeting and retargeting are important, the creative elements of your ads and content are equally important. Use high-quality images and compelling copy to grab your audience’s attention and entice them to take action.
- Use a marketing automation tool: Managing multi-month audiences can be time-consuming, but using a marketing automation tool can make the process much easier. Platforms like Win Big Marketing can help you automate your retargeting campaigns and create more effective multi-month audiences.
In conclusion, creating multi-month audiences can be a powerful strategy for generating leads and driving sales in your local market. By targeting people who have already.
