As technology continues to advance, more and more people are turning to voice search to find the information they need. In fact, it’s estimated that by 2022, voice-based shopping will reach $40 billion in the US and UK alone. This means that small businesses need to start optimizing their websites for voice search to remain competitive in today’s digital landscape. Here are 5 ways to do just that:
Use natural language in your content
When people use voice search, they tend to speak in a more conversational tone. This means that your website content should also use natural language. Instead of keyword-stuffing, focus on creating high-quality content that answers questions in a clear and concise way.
Create an FAQ page
Voice search is often used to find quick answers to specific questions. By creating an FAQ page on your website, you can provide the information people are looking for in a format that’s easy for voice assistants to read. Use simple language and structure your questions and answers in a way that makes it easy for voice assistants to understand.
Optimize for long-tail keywords
When people use voice search, they tend to ask more specific questions. This means that you need to optimize your website for long-tail keywords that match the questions people are asking. Use tools like Google’s Keyword Planner to find relevant long-tail keywords and include them naturally in your content.
Focus on local SEO
Many people use voice search to find businesses and services near them. To optimize for local search, make sure your website includes your business’s name, address, and phone number (NAP) on every page. You should also create a Google My Business listing and optimize it with accurate information, photos, and reviews.
Make sure your website is mobile-friendly
Most voice searches are performed on mobile devices, so it’s essential that your website is mobile-friendly. This means using a responsive design that adapts to different screen sizes and ensuring that your pages load quickly. You can use Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices.
By implementing these five strategies, you can optimize your website for voice search and improve your chances of ranking higher in search results. However, it’s important to remember that voice search is just one aspect of your overall digital marketing strategy. To truly succeed online, you need a comprehensive approach that includes social media, email marketing, and other tactics.
If you’re a small business owner looking to grow your business, leads, and sales in 2023, consider working with Win Big Marketing. Our team of experts can help you create a customized digital marketing plan that includes voice search optimization and other strategies tailored to your business’s unique needs. Contact us today to learn more.