Geofencing Marketing:

New and Effective Way to Reach Your Customers Where They Are

Have you ever wished you could market your product and services to your target customers while they are shopping with your competitor? How about while they are preparing to use your service or while they are browsing your online or offline store?

While all these seemed impossible some years back, it is now what can be achieved by any business owners looking to engage the right customers and make sales when it matter most.

Today, with geofencing/geotargeting marketing, it is possible to reach your real customers in new ways, hence boosting sales and help you increase your ROI. Geofencing marketing is able to achieve all of these because it simply markets your product to users based on their location.

Now, if you are wondering what geofencing marketing really is and how it can help your business, here are some things you should know about this new and effective way of marketing.

What Is Geofencing Marketing?

Geofencing is a type of marketing that markets to a set of specific users based on their location. It doesn’t matter how great an ad is, its rate of conversion will depend on how relevant the ad is to potential customers.

Geotargeting marketing lets you find customers by city, zip code, or country, and even by stores and certain events. If you run a brick and mortar store, geofencing marketing can be a very effective tool to help you attract new customers to your store.