How Remarketing Works to Help Increase Conversion for A Business
Recently, remarketing has proved itself to be a powerful digital marketing strategy that has helped many businesses track their past website visitors everywhere they go on the internet and helped convert them into a happy client or buyer. While there may be other effective forms of online marketing such as paid search, content marketing, and social media ads, having retargeting as one of your marketing strategies is a great way to push your conversion rate up the bridge.
When all other strategies fail to help convert website visitors to customers, it is remarketing that swings into play to re-engage those visitors and make a customer out of them. In case you have been wondering what remarketing is or doubting if it can really help increase conversion, this article will help you out.
What Exactly Is Remarketing?
How Does Remarketing Works?
It is quite easy to set up a retargeting campaign for your website. When you choose a particular network and create a campaign with them, the network provides you with a pixel tag, which is a small piece of code that you add to your website. Whenever a new user visits your site, the pixel tag drops an anonymous browser cookie which automatically adds the user to your retargeting list.
When that user visits another site that also hosts native or displays ads from your ad network provider, the system will pick up your ad and serve it to the user. This serves as a great reminder to the user to come back and buy from your site. This will keep happening as long as you have an active campaign running.
A good example of such a scenario is this: Lilian visits the “Topline Shoes” store online and looks at a particular shoe there but did not eventually buy the shoe. Later, Lilian visits anther site – this could be her favorite news site. Topline Shoes runs a remarketing campaign using an ad network that also works with this news site. Lilian sees Topline Shoes ad again which features the same shoe she had wanted to buy earlier.
Upon seeing the ad again, Lilian may become interested to click the ad and visit Topline Shoes again to make the purchase she had earlier abandoned.
What Are The Benefits Of Remarketing?
What Are The Benefits Of Remarketing?
- Capitalizes on lost website traffic
- Improve conversion rate
- Improves relevancy of ads
- Helps target audience who are more likely to convert
- Helps target prospects who have visited your site and shown interest in your product or services
- Help keep your brand longer in the mind of people as you strategically show ads to them
- Suitable for every industry
Tips for Using Remarketing For Ultimate Conversion Success
If your aim is to double your conversion online, here are some things you need to utilize while setting up your remarketing campaign.
#1: Understand your buying cycle
This is very important, there is no point serving ads to users whose buying cycle is short. Think of buying cycle in terms of traffic temperatures. Someone looking to buy a new shirt has a short buying cycle because he may not be searching too long – everything might end that same day. But someone looking to buy industrial machinery that worth more than $10,000 will have a longer buying cycle which makes such a buyer a prospect you continue to retarget for several months.
#2: Remarket people with high probability of making a purchase
It may not be smart to target everyone that lands on your site. That may look cumbersome and consumes your ad points faster. Instead, focus on people who have already reached a significant page on your site, such as the sales page or the cart page. These people have a high tendency of coming back to make purchases and I crease conversion.
#3: Target people who are willing to buy
While this may sound like the previous point, it is a bit more profound. It sure doesn’t make sense for Tesla to retarget 14 year olds. Even though they may show interest and reach the car page, they probably don’t have the money to buy.
#4: Exclude present customers from your campaign list
Trying to sell to your current customers the same way you do to prospects may make the customers feel like they are not valued customers. Remember it costs even more to keep current customers happy than convert a prospect to a customer. So do everything you can to value all your customers. Don’t include current customers in your campaign.
#5: Use geotargeting
Geotargeting helps you target people based on where they live. If you are a doctor in Los Angeles, for instance, you don’t want to be serving your ads to people living in Washington D.C. Even if someone needs a doctor in Washington, he would probably not be flying down to LA for just a regular checkup.
#6: Use dynamic retargeting
With dynamic retargeting, you won’t only be targeting a particular visitor, but you will also be showing them exactly what they want to see. It will allow you track what product he or she has viewed on your site before leaving, and you can track them around with that exact product.
#7: Don’t be pushy
The goal of remarketing is not just to show ads to prospective buyers as many times as possible, it is also a way to send a positive message about your brand. So gradually introduce your products to your buyers. Make use of quality copywriting when serving your ads. It is worth investing in.
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It’s time you stop losing traffic and start converting your huge traffic to customers and clients. Retargeting works, there is no doubt about that, so how do you get started? This where WinBig Marketing comes in.
We help you build a system that helps track all traffic on your site via a backend plugin we install on the site. This makes it easy to retarget anybody that lands on your site. If you are looking to take your business to the next level and win more clients and customers for the business, you should contact us immediately to discuss the best option that will work best for your business.
WinBig Marketing is a creative agency that believes in nothing but great ideas. We specialize in retargeting/remarketing and building strategic marketing systems for businesses. If you are looking for a system that actually drives and converts traffic to your business in the form of clients and customers, we have got you covered.